Question

Topic: Taglines/Names

Marketing Diva?

Posted by cindy_paiz on 11/11/2014 at 1:00 PM ET 125 Points
Im a female looking to start a Marketing Company who markets to Specialty Physicians. I will basically work alone because I know the field and have a huge network. Im looking for a catchy classy name for my One Woman company. Help!
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RESPONSES

  • Posted by Gary Bloomer on 11/11/2014 at 1:57 PM Accepted
    Rather than attempting to wow physicians with catchiness, class, or flash, instead, seek to inform
    and educate them about the issues that matter most to them. I've spent enough time in healthcare marketing to know that physicians neither know nor care about business names, regardless of how catchy or flashy they are. Physicians want to know about themselves. If the most appealing thing about your business is the name of your company there is something wrong with your business plan.
  • Posted by Jay Hamilton-Roth on 11/11/2014 at 5:24 PM Accepted
    Especially Physicians Marketing
    Rx Marketing
  • Posted by saul.dobney on 11/12/2014 at 4:27 AM Accepted
    Doccare

    Medex Marketing

    Consultant Consulting

    MD One

    Housecalls
  • Posted by telemoxie on 11/12/2014 at 7:27 AM Accepted
    Before you commit yourself to going it alone, I strongly recommend that you read the book, "The E-Myth". I do not think that you should begin by closing the door to potential future growth.
  • Posted on 11/13/2014 at 1:18 PM Accepted
    Special Case Marketing
    Specialty Marketing Solutions
    Vital Marketing
    Vital Signs Marketing
    1 to 1 Marketing (for physicians)
  • Posted by cindy_paiz on 11/14/2014 at 11:02 AM Author
    Thank you for all of your comments all good info. I appreciate your help.
    👍
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