Question

Topic: Taglines/Names

Need A Tag Line/slogan For Our Specialty Paper Co.

Posted by sharon.ell84 on 11/12/2014 at 11:09 AM ET 250 Points
Need a tagline or slogan for our new business. We supply specialty technical papers to manufacturers that use it. Like silicone release paper, poly coated paper, release film and specialty tape. Working on a logo and a new website now.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 11/12/2014 at 12:09 PM Accepted
    What's the name of your business (since we don't want to reuse any words unnecessarily)?
  • Posted by sharon.ell84 on 11/12/2014 at 12:31 PM Author
    Cheever Specialty Papers & Film
  • Posted by Jay Hamilton-Roth on 11/12/2014 at 1:20 PM Accepted
    Since your business name already contains the words "specialty" and "paper", simple suggestion might be:
    Supplying Manufacturers Since 1999
    Experienced Manufacturer Supplier
    Manufacturer Technical Supplier
    Top Quality (Silicone) Paper Supplier
  • Posted by mgoodman on 11/12/2014 at 2:05 PM Accepted
    Why do you want a tagline or slogan? What do you want it to communicate that isn't already included in your name? If you get several candidates, how will you determine which tagline to use? How will you know if it is accomplishing its objective after you have one?
  • Posted by sharon.ell84 on 11/13/2014 at 7:55 AM Author
    We are looking to redesign our website for the company we just bought. We would be using a slogan on the website. Not sure how we will determine which one to use. Just wanted to see if anyone had ideas, and if one clicks with us, maybe we would use it.
  • Posted by Mike Steffes on 11/13/2014 at 8:42 AM Accepted
    Cheever Specialty Papers & Film
    "Let a Cheever product work for you."
  • Posted by sharon.ell84 on 11/13/2014 at 8:46 AM Author
    Hmm... Interesting. However, we are just the supplier and get our product from the manufacturer and sell to end user. So, we don't make it. Not sure we would use "Let a Cheever product work for you". But good thought.
  • Posted by Mike Steffes on 11/13/2014 at 9:21 AM Accepted
    Okay, do you aspire to be something more than a supplier? Then maybe something like-

    Cheever Specialty Papers & Film
    "Valuable, immediate problem solving"

    You may think to substitute Professional, or Expert in for Valuable, but you may wish to reconsider: People have a problem and it's costing them money...they're looking at you because they already want to think you are an expert. Don't waste their time by telling them something they're already pretty sure they know. One false word can lose a decision-maker.
    Your services are valuable and timely (a possible, weaker, substitution) because you are, it goes without saying, professionals.
  • Posted by sharon.ell84 on 11/13/2014 at 9:32 AM Author
    Love this strong positive message. Thanks for your input. Keep the comments coming!
  • Posted by saul.dobney on 11/14/2014 at 11:46 AM Accepted
    When you need quality, roll after roll

    (Press, Print and Packaging -) Papers that perform





  • Posted by sharon.ell84 on 11/16/2014 at 4:11 PM Author
    I like that one. Thank you. Great thought.
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