Question
Topic: Taglines/Names
Rebranding - Need An Organization Tagline.
I'm on the Board of Directors for the Twin Cities Professional Photography Association. We're in the processing of rebranding and need help with a catchy tagline. The organization is made up of area professional photographers who are offered education, networking, and professional growth opportunities. It has been perceived as the "old boys club" and has stopped appealing to the younger generation of photographers. We are updating the look and trying to make it "cool" again, appealing to a wider audience in an effort to keep the organization strong. We are now competing with online venues for education (such as Creative Live) and need to get across the benefits of in person, hands-on education and the camaraderie of getting to know the other members. It's a big task, and putting all of that in a tagline is proving difficult! Any ideas you may have would be greatly appreciated!!
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