Question

Topic: Taglines/Names

I'm Desperate For A Name And Tag Line. Please Help

Posted by debduck7 on 12/7/2014 at 3:58 PM ET 250 Points
Hi everyone. I am planning a western themed party for a foundation that deals with rehab of sea mammals, for example; seals, turtles and dolphins. The event is a fundraiser being held in June of 2015. I am in desperate need of a name and tag line for this event. Can you please help me? Thank you.
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RESPONSES

  • Posted by mgoodman on 12/7/2014 at 5:08 PM Accepted
    Yes, of course we can help you. But we need a little more information first.

    Who is your primary target audience? Where? The more we know about the target audience the better job we will be able to do.

    Next, what is the name of the organization?

    How will your target audience find out about the party/fundraiser? Will it be through a targeted mailing, online, billboards, local media, other? Are these folks already on a mailing list of some kind?

    Are they people who just need a reminder, or are you hoping to get a lot of new donors as a result of the event? (Is this party a gateway to a continuing relationship, or more of an excuse to get repeat donations from a core group?)

    Does your primary target audience already understand why they should care about the organization's mission, or do you have to teach them why it's in their best interest to rehab sea mammals? Basically do you have to do a missionary sale to even get folks interested? ("Why should I give money to rehab seals when there are homeless, hungry human beings who need just as much help, if not more?")
  • Posted by debduck7 on 12/7/2014 at 6:19 PM Author
    Thank you for getting back to me so quickly. I will do my best to answer all your questions.
    My primary target audience is adults-age 35-50. The venue is an Aquarium. The name of the organization is -The Riverhead Foundation. We have a huge mailing list to get the invites out through snail mail and we will also use social media. The majority of the receipts ants who will get the mailing are familiar with what we do. Of course we are always looking for new sponsors but that is not our target. They are all aware of what we are doing and don't need an education however we want the theme to connect to the foundation. Something country with a connection to water or mammals.
  • Posted by Jay Hamilton-Roth on 12/7/2014 at 6:44 PM Accepted
    Riding The High Seas
    Riverhead Rodeo
    Sea Cowboys
  • Posted by debduck7 on 12/7/2014 at 6:55 PM Author
    Those are some great ideas. Thank you!
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