Question

Topic: Branding

Eye Catching Name For Boutique

Posted by katinachapman24 on 1/4/2015 at 12:25 PM ET 250 Points
I am thinking of opening a Boutique and would like to have a unique but catchy name for the store that will will draw customers attention, any suggestions would greatly be appreciated.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 1/4/2015 at 1:56 PM Accepted
    What type of boutique? Located where? Selling what? To whom specifically? What will make it better than other boutiques in the area and online? What type of names are you drawn to? Why?
  • Posted by Gary Bloomer on 1/4/2015 at 4:37 PM Accepted
    Names alone doe not draw attention, regardless of their catchiness. What might your reaction be if customers told you your boutique needed to be more boutique-like? The same applies to "catchiness".

    Who is your ideal client and why will this person buy from you? What appeals to them about the products you offer? What kind of "look" or styles do they want, need, prefer, or aspire to?
  • Posted by mgoodman on 1/4/2015 at 5:42 PM Accepted
    The first step needs to be a strategy and a plan, not a name. The name is an offshoot of the Positioning, and the positioning needs to identify your primary target audience and the unique benefit you offer them.

    And "catchy" is really a function of relevance to your target audience. They'll notice the name if you give them relevant information that speaks to an unmet need of theirs. Otherwise it's just a way to show them how clever you can be with words.
  • Posted by Shelley Ryan on 1/16/2015 at 2:58 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been any activity in 10 days.

    Thanks for participating!

    Shelley
    MarketingProfs Customer Service Samurai
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