Question

Topic: Other

Archiving Marketing Campaigns

Posted by bobmakransky on 1/12/2015 at 9:37 AM ET 50 Points
I'm wondering if anyone has any advice on how to organize direct mail campaigns/sales materials/brochures. Specifically the assets of the campaigns. The actual brochure and or direct mail piece. We don't seem to have a good filing system and was searching for suggestions.

Thanks
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RESPONSES

  • Posted by Peter (henna gaijin) on 1/12/2015 at 12:31 PM Accepted
    I am a little confused. Are you just archiving to maintain a history, or do you have some other reason (such as you do many many campaigns or there is some legal requirement in your industry to archive)?

    We just keep the electronic files of all of our work and also a folder with printed copies.
  • Posted by Gary Bloomer on 1/12/2015 at 2:32 PM Accepted
    Project name. Format. Date. Each project sorted by client.
  • Posted by Shelley Ryan on 1/27/2015 at 2:12 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been any activity in 10 days.

    Thanks for participating!

    Shelley
    MarketingProfs Customer Service Samurai
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