Question

Topic: Branding

Need Name For Private Occupational Therapy Service

Posted by Anonymous on 1/19/2015 at 1:52 PM ET 250 Points
Looking to provide home-based and clinic-based private Occupational Therapy services to children ages birth - 21. Focused on working with parents to teach functional life skills of Play, eating, coloring/writing, assistive technology use, etc… May want to expand to work with adults in the future… Need a FUN name!
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RESPONSES

  • Posted by mgoodman on 1/19/2015 at 2:53 PM Accepted
    It's not clear to me that you need a "fun" name. Maybe one that tells your target audience what you do, or what benefit they can expect, would serve you better. I would think that most of your clients/patients would find you through referral, so a professional positioning could be more important than "fun."

    Start by developing a rough marketing/business plan. That will ensure that you have the right target in your sight.
  • Posted by Jay Hamilton-Roth on 1/19/2015 at 6:31 PM Accepted
    At this point, can you simply use your name with your title, something like:

    Michelle Lastname
    Occupational Therapist for Children and Young Adults
  • Posted on 1/27/2015 at 10:57 AM Author
    Thank you for your suggestions.

    Michelle
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