Question

Topic: Student Questions

Best Framework To For An Innovation Audit?

Posted by jamz_x on 1/29/2015 at 12:12 PM ET 1000 Points
Hello everybody,
First I want to say, MarektingProfs is a great forum full with tons of useful information.
Greetings to its founders!

I am conducting an innovation audit in order to discover the nature of innovation within the organisation, and need some advice in regards to which framework to use.

The components of my audit will be:

1. Organisational Climate and impact on creativity
Attitude survey
Teamwork
Resources
Challenges
Metaphors.
This organisation is like a..

2. Measures of current performance in innovation
Trend analysis
Polices and practices to support innovation
Brainstorming
6 questions

3. Policies and practices to support innovation
Communication
Planning
Accountability
Team work

4. Balance of the styles of management
Organisational culture
Cultural web

Any help would be much appreciated.

Kind regards
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RESPONSES

  • Posted by Gary Bloomer on 1/29/2015 at 3:50 PM Accepted
    How will this survey DRIVE innovation?

    Past innovation is done, it's meaningless. How will your survey focus attention on what needs to be done, when it needs to be done, who it needs to be done by, and why?
  • Posted by Jay Hamilton-Roth on 1/29/2015 at 7:33 PM Accepted
    What organizations define as "innovation" varies widely. So my suggestion is to clarify their definition of innovation first.

    Next, you'll need to define innovative activities clearly. Is product research innovative? What types of meetings are innovative? What types of approaches are? Can they quantify the efforts?

    Most important is how an organization answers the question, "What's your innovation system?" If there isn't a clearly articulated system, then it's a bunch of separate tactics - some of which may be innovative - but not effectively.
  • Posted by mgoodman on 1/30/2015 at 11:11 AM Accepted
    What is the purpose of your innovation audit? What action will be taken based on the findings and conclusions? If all you do is "discover the nature of innovation within the organisation" it doesn't much matter what approach you take. If you know the ultimate goal, then you can use the approach best suited to the assignment.

  • Posted by Shelley Ryan on 2/9/2015 at 3:35 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been any activity in at least 10 days.

    Thanks for participating!

    Shelley
    MarketingProfs
    Customer Service Samurai
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