Question

Topic: Branding

Attractive Name For Construction Company

Posted by tauseef.shariff on 1/30/2015 at 3:05 PM ET 250 Points
I'm starting a construction company. Will mainly focus on residence construction. Will want to make it large in future. Looking for a one word name. Name that describes construction. Quality,reliability,strength,luxury,height. These are few words that I'm keeping in mind about the business.
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RESPONSES

  • Posted by mgoodman on 1/30/2015 at 3:19 PM Moderator
    Who is your primary target audience? Where? Why should they choose you? What unique and important benefit do you offer that sets you apart from your competitors?

    Why one word?
  • Posted by tauseef.shariff on 1/30/2015 at 3:33 PM Author
    Target is middle class and upper middle class audience. Reason to choose me is for new design, quality. The service and the pricing will be the benefit.

    One word because easy to remember, easy to print and to create the logo.

    Please suggest with some really good names.
  • Posted by Gary Bloomer on 1/30/2015 at 3:54 PM Member
    The service you offer and the prices paid are NOT benefits. Similarly, "new design" and "quality" in and of themselves are not enough to set you apart in the market place.
  • Posted by mgoodman on 1/30/2015 at 5:44 PM Moderator
    Where?

    Pricing isn't a benefit. It's a price. And quality is generic, unless you can be more specific. How would a consumer notice or measure your quality difference?

    Do you have a marketing plan? It seems to me there are too many missing pieces to be embarking on a naming project just yet.
  • Posted by Jay Hamilton-Roth on 1/30/2015 at 8:59 PM Accepted
    Dwellicious
    Domiciles
  • Posted by tauseef.shariff on 1/31/2015 at 3:56 AM Author
    Well when it comes to quality and to set it apart from others is by using the best material in the market and stay up to customers expectations.
    The benifit that a customer will get is a 10years maintenance of the building with a security guard.
    Marketing plans are there and already into a buildinh demolishing business from past 20years so its easy to accuqire customers.

    @jay Hamilton
    Can you suggest name little simpler?

    Something that describes pride also can be the name.
  • Posted by Gary Bloomer on 1/31/2015 at 1:50 PM Member
    Against whom will you compete and on what margins? What local "tariffs" will you be expected to hand over and to whom? You need to think about covering ALL your overheads (official and unofficial), before getting too keen on a name.
  • Posted by tauseef.shariff on 1/31/2015 at 3:50 PM Author
    @ksa looking for better names.
    @gary the competitor's will be the other builders with the margin depending on the project. Again the tariffs will be decided according to the project. Just looking for a name that will describe my construction business. So anyone can suggest a good name that can be used for a construction business.
  • Posted by Gary Bloomer on 1/31/2015 at 5:22 PM Member
    Tauseef Developments
  • Posted by tauseef.shariff on 2/1/2015 at 6:32 AM Author
    @Gary I'm not developer and I'm not looking for a name with my name in it.
  • Posted by Gary Bloomer on 2/1/2015 at 9:27 AM Member
    And I am not a mind reader.

    Where are you, geographically? Answer this and then insert the word Builders after it.

    Knowing so little about you it is difficult to give suggestions for a one word name.

  • Posted by tauseef.shariff on 2/1/2015 at 9:44 AM Author
    I'm from India.
  • Posted by Gary Bloomer on 2/1/2015 at 10:39 AM Member
    Where in India? Which city? Which town? Which region? WHERE in India (specific, geographical locations!) will you build houses?
  • Posted by Gary Bloomer on 2/1/2015 at 10:40 AM Member
    Bear in mind that "India" is 1.269 million sq miles!
  • Posted by tauseef.shariff on 2/2/2015 at 2:06 PM Author
    South India, Karnataka, Bangalore. Yes I will be building houses.
  • Posted by mgoodman on 2/2/2015 at 2:13 PM Moderator
    Karnataka Construction Company
  • Posted by Gary Bloomer on 2/2/2015 at 5:19 PM Member
    Another vote for Karnataka Construction Company.
  • Posted by saul.dobney on 2/3/2015 at 4:54 AM Accepted
    Construx

    Skyright

    Gravitas

    Castlerock

    Fortif

    Dominat

    Alphabuild
  • Posted by tauseef.shariff on 2/3/2015 at 5:12 AM Author
    @saul thank you for your inputs. I liked the names. I liked SKYRIGHT the most.

    Others in this forum. I'm looking for names as SAUL DOBDOBNEY has suggested. Can anyone of you suggest me name like those please ?
  • Posted by Gary Bloomer on 2/3/2015 at 6:50 AM Accepted
    Alerassa

    Clossyo

    Voyflen

    Bluewolf

    Jukelox
  • Posted by mgoodman on 2/3/2015 at 11:34 AM Accepted
    I'm glad you got a name you like. But it doesn't seem to meet the criteria you set out at the beginning. Can you explain WHY you like it? What criteria were in your head when you selected that one? If we know that, there's a much better chance we can come up with others you will like. If we don't we are back to mind-reading.
  • Posted by Shelley Ryan on 2/18/2015 at 6:10 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been any activity in at least 10 days.

    Thanks for participating!

    Shelley
    MarketingProfs
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