Branding - Frozen Chicken Brand Name from labode11: MarketingProfs Question 43851

Topic: Branding

Frozen Chicken Brand Name

Posted by labode11 on 2/5/2015 at 4:13 AM ET 125 Points

I need a catchy brand name for our Frozen chicken.

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Posted by Jay Hamilton-Roth on 2/5/2015 at 8:00 AM Accepted

What makes your frozen chicken better than the competition's? Who is likely to buy it? Why? What do you want the name to convey?
Posted by Gary Bloomer on 2/5/2015 at 9:18 AM Accepted

I'm not sure there's anything remotely "catchy" about frozen food. In my experience, these kinds of products sell best when they focus on offering buyers convenience, ease of preparation, and speed from the oven (or the microwave) to the consumer's knife and fork.

Which niche of the frozen chicken market are you focusing on (please don't say "all of it")?

Are your products pre-cooked and heat-and-serve style dishes? Are your products raw and in need of additional preparation, attention, and ingredients?

Where, geographically speaking, is your market?
Posted by mgoodman on 2/5/2015 at 2:11 PM Accepted

Why do you need a "catchy" brand name? Don't you have a meaningful benefit you would like to communicate?

Who is your primary target audience? Where? What is unique about your offering? Why should someone prefer your brand instead of a competitor's brand?
Posted by saul.dobney on 2/6/2015 at 8:35 AM Accepted

Fox's Favorite

Plucker's Prime

Grangefarm Chicken

Kingmeal Chicken

Plumpers
Posted by Shelley Ryan on 2/18/2015 at 6:22 PM Moderator

Hi Everyone,

I am closing this question since there hasn't been any activity in at least 10 days.

Thanks for participating!

Shelley
MarketingProfs