Question

Topic: Taglines/Names

Help! Need A Company Name And Tag Line

Posted by kmoraniec0818 on 2/25/2015 at 8:48 AM ET 250 Points
We are starting a HVAC company. Thinking of the name RCA, really cool air. (My husbands initials) Not sure I love it. I cant seem to bring out my creative side and think of anything. Any help, ideas would be greatly appreciated! Thanks
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RESPONSES

  • Posted by mgoodman on 2/25/2015 at 10:41 AM Accepted
    The challenge isn't so much "creativity" as it is clear communication targeted at a specific audience.

    Who is the primary target audience? Where? What message do you want them to get from the name/tagline? What unique and important benefit can they expect from your company? How are you different from, and better than, all the other HVAC companies in your area? Why should someone choose you?

    The problem with RCA is that it doesn't mean anything relevant to your target audience. They might think of an old television brand, and that would be confusing for an HVAC company. And they won't "get the joke" that they are someone's initials. You'd be better off with something like "[Cityname] Heating & Air Conditioning."

    Finally, it's not important for YOU to "love" the name. It's important that the name communicate the right message to your primary target audience.
  • Posted on 3/5/2015 at 11:54 AM Accepted
    Royal Heating & Cooling/HVAC
    Pride Heating & Cooling/HVAC
    HomeBase Heating & Cooling/HVAC
    HomeCore Heating & Cooling/HVAC
  • Posted by Shelley Ryan on 3/23/2015 at 7:18 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been any activity in at least 10 days.

    Thanks for participating!

    Shelley
    MarketingProfs
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