Know-How Exchange : Taglines/Names

I see you're on the right path and even though I could suggest some names, I know it will be more satisfying when you come up with the name yourself. Therefore I'll try to aid your thought process.

I see you're trying naturally to go for emotional branding and I appreciate this: marketing is in your blood.
First of all, try to understand a simple concept: while you might be in the terazzo business, you're not selling a type of flooring. What you are selling is feelings, you are selling dreams. I know you can relate because of the direction you outlined: Impact, Aspect, Trend.

Now, look at your clients, who they are, what do they want: are they people who live for the art, or are they people who want to live rich, to feel rich? Do they appreciate terazzo for the beauty of the technique and buy it to honor the great minds who invented it or they'd rather love to present it to friends and family so they can get that feeling of validation: "this is who I am, in this terazzo I see the reflection of my struggles, of all the obstacles I successfully overcame."

Once you get a better grip on your clients' minds and feelings you can appreciate if an approach like "Terazzo di Raphael" would connect easier with them rather than a brand like "Finesse Terazzo - the silk under your feet".

All the best!

Hi Everyone,

I am closing this question since there hasn't been any activity in at least 10 days.

Thanks for participating!

Shelley
MarketingProfs