Question

Topic: Book Club

Books About Marketing And Audience Management

Posted by torres.marti on 3/16/2015 at 10:37 AM ET 250 Points
Hi,

I'm looking for some books or reading about marketing of opera theatres, movie theatres and audience managenet in genera,.

thanks in advance for your help

Martin Torres
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RESPONSES

  • Posted by Gary Bloomer on 3/16/2015 at 10:52 AM Accepted
    Read this:

    https://www.amazon.com/Marketing-Outrageously-Redux-Increase-Staggering/dp/...

    Take notes.

    Read it again.

    Take more notes.

    Read it a third time.

    Distill what you've noted.

    Apply what you've learned.
  • Posted by torres.marti on 3/16/2015 at 2:54 PM Author
    Thanks for your advice Gary.

    I will look for it.

    Regards
    Martí
  • Posted by Shelley Ryan on 3/30/2015 at 2:59 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been any activity in at least 10 days.

    Thanks for participating!

    Shelley
    MarketingProfs
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