Question

Topic: Taglines/Names

A Tagline For A Web Development Company

Posted by nichelle on 3/18/2015 at 8:58 AM ET 250 Points
I am looking for help with a tagline for a website development company.

The company focuses on getting small businesses online easily - taking the frustration out of not knowing where to start and what they need to do to be successful online.

They have a focus on small local businesses in a small city, where only the biggest companies are online.

Unfamiliarity and perceived expense are the main barriers to "getting online". Most clients don't understand the ROI.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 3/18/2015 at 11:32 AM Member
    It would help to know more details, including: the name of the company, the region that they focus in, what types of websites do they specialize in (for a niche? using specific technology? mobile?), and how they compare to their competiton. Also, it sounds like you're looking for a tagline to educate prospective clients (they don't know that they need this), which is much harder to accomplish rather than being the solution the client is seeking.
  • Posted by nichelle on 3/18/2015 at 12:17 PM Author
    Good clarifying questions, thanks. The location is atlantic Canada.

    The business is (unimaginatively) named "Website Development [location]". They specialize in tourism related business websites, with a secondary focus on service based business.

    Major competitors are a couple of large, full-scale marketing firms who also do websites. This company is a small, personal, web-first company.

    That tagline doesn't need to educate the need for a web presence, but address perceived barriers. They expect it to be expensive, but they don't see the cost as an investment. The clients expect it to be a lot of work to get online, but the company makes it easy.

    So, to sum up, the tagline should express: business will improve, the company makes it easy



  • Posted by mgoodman on 3/18/2015 at 12:32 PM Accepted
    Website Development [Location]
    Giving Small Businesses the Edge

    Website Development [Location]
    Web Presence for Small Business

    Website Development [Location]
    A Local Resource for Business Growth
  • Posted by nichelle on 3/18/2015 at 12:37 PM Author
    Those are excellent, thanks!
    Can you see any way to work in simplicity, without overcomplicating the line?
  • Posted by mgoodman on 3/18/2015 at 1:00 PM Accepted
    I would be concerned that you will compromise overall communication (and memorability) if you add another thought. Simpler is better.

    Save "easy" for your sales call. That's not really a benefit as much as it is an answer to a possible objection. Use the tagline to call out the target audience and promise an important [single-minded] benefit for them.
  • Posted by Jay Hamilton-Roth on 3/18/2015 at 1:39 PM Member
    Website Development [Location]
    Tourism Business Specialists

    Website Development [Location]
    Personalized Small Business Services
  • Posted by nichelle on 3/19/2015 at 8:23 AM Author
    Thanks for your help everyone!
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