Question

Topic: Taglines/Names

Name For A Spice Company

Posted by selarson on 3/21/2015 at 11:39 PM ET 250 Points
I am looking for a clever but not trite name for a spice company that will sell all natural, gluten-free, dairy-free, soy-free, sugar-free seasoning blends. I may expand to include marinades at some point.
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RESPONSES

  • Posted by selarson on 3/21/2015 at 11:49 PM Author
    I want to convey the idea of wholesome goodness, something tasty from Mom's kitchen prepared with love and care, something natural and unadulterated.
  • Posted by mgoodman on 3/22/2015 at 8:16 AM Accepted
    Who is your primary target audience? Where? Are you planning to sell retail or wholesale?

    Are you suggesting that spices currently on the market are NOT all natural, gluten-free, dairy-free, soy-free, and sugar-free? Or is this just a labeling trick?

    Are you solving a real problem for some folks, or are you trying to create one so you can solve it?

    I'm not judging. I'm just asking.

  • Posted by Mike Steffes on 3/23/2015 at 9:27 AM Accepted
    You've pointed to a problem...and solved it-

    FreeFrom
    "All Natural Seasonings"
    "All Natural Flavor Builders"
  • Posted by selarson on 3/23/2015 at 7:44 PM Author
    mgoodman

    Thank you for you questions and thoughts. Please find my answers below.

    My target audience is the family that wants wholesome AND tasty meals, the organic mama, the farmer's market shopper, the family with food allergies. I will sell retail at least initially, but we'll see where it goes.

    Many spice blends are filled with gluten, dairy (not as much), soy and sugar. I realized this when my family had to for health reasons eliminate these from our diet. I ended up giving away just about everything in my spice cupboard that was a blend; think season salt, fish, beef or chicken blends etc. So, no, it is not a labeling trick. I want to price my seasoning blends fairly and will not jack up the prices just because it says organic or gluten free.
  • Posted by Jay Hamilton-Roth on 3/23/2015 at 8:51 PM Accepted
    Some names to consider:
    - Just Spices
    - RegionName Spicery
    - Nothing Hidden Spices
  • Posted by selarson on 3/25/2015 at 11:41 PM Author
    I appreciate the thought you have all spent on my question. So far I am mulling over Just Spices, but I am still looking for something with more pizzazz, maybe something with a play on words.
  • Posted on 3/26/2015 at 12:34 PM Accepted
    With the accompanying tagline "all natural with no ...."

    NaturalBlends
    EarthBlends
    Nice Spice
    NutriSpice
    Healthy Flavor Spices
    Simple Spices
    All Naturals
  • Posted by selarson on 3/29/2015 at 9:21 PM Author
    I appreciate the thought everyone put into my question. None of the ideas are capturing my interest at this point. I think I am going to go with one a friend came up with. Again thank you! This is a great site and I do appreciate the time and effort you put into my problem.
  • Posted by Shelley Ryan on 4/6/2015 at 8:22 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been any activity in at least 10 days.

    Thanks for participating!

    Shelley
    MarketingProfs
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