Question

Topic: Advertising/PR

How To Market A Retail Start-up In A Tier Iii City

Posted by abhi.mymedia on 3/23/2015 at 6:31 AM ET 250 Points
Want to understand some tricky promotion tools for promoting a retail start up (footwear) in a small North Indian town. Certain response driven exercises that help customer acquisition?
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  • Posted by mgoodman on 3/23/2015 at 8:13 AM Accepted
    "Tricky" promotions usually backfire. Prospects (and customers) don't like being tricked.

    Try instead offering real value -- great product, fair pricing, impeccable customer service, and even a little bonus surprise when you close the sale. Let happy and satisfied customers tell their friends how you exceeded their expectations.
  • Posted by Jay Hamilton-Roth on 3/23/2015 at 9:07 AM Accepted
    Are you trying to sell a pair of shoes or trying to sell customers shoes for life (customer acquisition)? If the latter, it's all about the value your providing your customer (not simply the price of the shoes).
  • Posted by Shelley Ryan on 4/6/2015 at 8:24 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been any activity in at least 10 days.

    Thanks for participating!

    Shelley
    MarketingProfs
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