Question

Topic: Branding

Company Name

Posted by Anonymous on 3/31/2015 at 5:10 PM ET 250 Points
I am starting a new commercial roofing company in Wisconsin,, something short, catchy and easy to remember. it also needs to be something I can use in multiple states. thanks
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  • Posted by mgoodman on 3/31/2015 at 5:40 PM Accepted
    What do you want the name to communicate about your company? Or just that you are a commercial roofing company?

    Midwest Commercial Roofing

    Quality Commercial Roofing

    We've Got You Covered
    Commercial Roofing Experts

  • Posted by Gary Bloomer on 3/31/2015 at 7:02 PM Accepted
    Dear Titus,

    My Dad ran his own construction company—many moons ago, in a land far away. Here is what I learned from watching him work hard for a long, long time.

    Focus on a local area.

    Unless you live in the Lower Wisconsin State Riverway area (placing you within easy striking distance of Iowa, Illinois, and Minnesota), your name probably doesn't need to work in other states. Won't most of your work be coming from people within a 35 mile radius of your current home base?
    If so, WHERE are you based in Wisconsin?

    And your business name? No one cares about it being "catchy" (how would you react if I asked you to make my roof more roofy?), they care about you being relevant to the result they're looking for.

    If you plan on reaching other states, be aware that you'll be competing with lots of other service providers doing the same thing. Do you know how you will stand out form them? Do you know how you will make your company relevant to the people most likely to need you and that are most able to find you? Do you know where most people looking for your services will look for such services?

    (HINT: Please don't tell me you'll advertise in the local press: you will be wasting your money).

    Tell me where you are, how far you will travel to any given specific job, and then let's regroup.
  • Posted on 3/31/2015 at 8:19 PM Author
    Thanks for all your thoughts.
    I have my own commercial roofing company in Indiana as well and because the name isn't multiple state friendly I want to go with something different. Many of the names we have considered are already used or a form of it.
    As far as advertising, direct mail, cold call, business networks like BNI, website. I have certainly learned a lot the last few years with advertising.
    Service area 60 mi radius getting started but will absolutely travel as needed to meet the needs of my customers.
  • Posted by Jay Hamilton-Roth on 4/1/2015 at 12:34 AM Accepted
    So, are you looking for a name + StateName that can be "reused", for example: "StateName Excellent Commercial Roofs"? It would seem that doing so means that your company name would need to be 4 words: the state, the word "commercial" (to ensure that you don't get lots of homeowner calls), the word "roofs", and the descriptor. That would make a mouthful of a name (and website URL). If you're looking for something that can be reused in other states, but not have the state's name referenced (which is a downside when people are searching for you online), then we can help as well.
  • Posted on 4/1/2015 at 8:01 AM Author
    (State name and commercial) are not important,
  • Posted by Jay Hamilton-Roth on 4/1/2015 at 8:52 AM Member
    In that case, we need to know a lot more about your business. What makes you better/different from other commercial roofers in your regions? Do you have a specialty? Without knowing more, we have no idea what it is you're trying to convey in your name (other than "short" and "catchy" - which likely won't be as effective as you might hope).
  • Posted by Gary Bloomer on 4/1/2015 at 9:14 AM Member
    Dear Titus,

    Is this your company? https://superiorroofingindiana.com

    GB
  • Posted on 4/1/2015 at 10:15 AM Author
    Yes Garry,
  • Posted on 4/1/2015 at 10:31 AM Author
    I will be installing the (Conklin roofing systems)
    waterproofing and restoration systems for all types of flat and low slope roofs. all of our systems are highly energy efficient, non prorated waterproof warranties, seamless, green, restore, durable, longevity. Over 35 yr track record with the Conklin company, (which is the manufacturer of the roofing systems I install) warranty certified/company trained.
  • Posted by cookmarketing@gmail. on 4/2/2015 at 9:09 PM Accepted
    Roof Commander
    Licensed Commercial & Residential Roofing
  • Posted by Gary Bloomer on 4/2/2015 at 9:49 PM Member
    Dear Titus,

    Bear with me. I have a proposal for you.

    GB
  • Posted on 4/3/2015 at 2:39 PM Author
    Ok
  • Posted by Shelley Ryan on 4/14/2015 at 3:23 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been any activity in at least 10 days.

    Thanks for participating!

    Shelley
    MarketingProfs
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