Question

Topic: Copywriting

Need A Call To Action (cta) For Investment Program

Posted by sb on 4/6/2015 at 10:51 AM ET 1050 Points
I need a call to action that will compel the reader after reading a whitepaper to our website to watch a webinar. This is for sophisticated investors, so my initial idea was:

To see if your eligible to invest in the [Firm Name] Family of Partnerships, please go to [www.website.com]

Thanks in advance.
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RESPONSES

  • Posted by mgoodman on 4/6/2015 at 1:41 PM Accepted
    If possible the CTA should be short/direct and include a benefit word/action verb. You have 16+ words in your CTA. Way too long.

    It would also be good if you can pick up on the promise in your whitepaper and use that to ensure good message-match with the webinar. (Example: If you promise that someone can retire in style within 5 years, you might have the CTA say, "Start your 5-year plan now!" Etc.)

    Trying to do this without specifics is all but impossible. You may want to get a professional copywriter involved.
  • Posted by Jay Hamilton-Roth on 4/6/2015 at 3:09 PM Accepted
    It's important to understand how the webinar enhances the knowledge/skills you showcase in your whitepaper. What does the webinar offer that the whitepaper doesn't? Is the webinar available for immediate viewing or is there a "signup for the next event" experience? Is the webinar free? What's the CTA for the end of the webinar? If the lifetime value of a new client/customer is high, then a webinar may not be the right next step - you might want a more custom approach.
  • Posted by Mike Steffes on 4/7/2015 at 8:34 AM Accepted
    If you have your heart set on something like the line you gave, then it is good advice to shorten it somewhat; maybe like this-
    Check your eligibility to invest with us at [www.website.com]
  • Posted by Gary Bloomer on 4/7/2015 at 6:40 PM Accepted
    ******************************** TEXT ****************************

    This offer isn't for everyone. To see if you qualify, watch this short
    video! (<< the text "watch this short video" becomes the link to your WebSiteName.com)

    ***************************** TEXT ENDS ************************
  • Posted by saratogahiker on 4/8/2015 at 1:58 PM Accepted
    There have already been some great comments, but I would also recommend adding the length of the video so that the user knows how much of a commitment they're making when clicking the CTA button.

    For example: Watch this short 2min video for details on how to invest.
  • Posted by Shelley Ryan on 4/24/2015 at 5:25 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been any activity in at least 10 days.

    Thanks for participating!

    Shelley
    MarketingProfs
  • Posted by sb on 4/24/2015 at 7:13 PM Author
    Thank you Shelly.
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