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Topic: Student Questions

Topic For My Creative Project

Posted by marie__aanestad on 4/16/2015 at 12:46 PM ET 125 Points
So I'm really struggeling trying to find a suitable topic for my creative project.
It's another type of dissertation, where I have to produce visuals for a full advertising campaign in the end + 3500 words.
What I have to do is find a brand, organisation or issue where I can access lots of secondary research. The brand would preferably not do any good advertising, so I don't have to compete with that.
So was just wondering if anyone knows any brands that could be suitable for this, or any interesting issues or possibly trends that is happening right now, where I can access lots of research for, and possibly have an angle for my creative project?
Any help would be greatly appreciated.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 4/16/2015 at 8:48 PM Accepted
    How about looking at a start-up company, funded well by venture capital (VC) firms? You'll likely get a lot of cooperation, they'll have lots of data from their VC presentations, and maybe even make some good contacts.
  • Posted by Gary Bloomer on 4/17/2015 at 8:59 PM Accepted
    While the following organizations do all kinds of great marketing, you might want to begin with:

    https://www.doctorswithoutborders.org | https://www.oxfam.org
  • Posted by Shelley Ryan on 4/30/2015 at 2:02 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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