Know-How Exchange : Branding

"I do not seek common names such as: beauty, cosmetics. I'm looking for something non-obvious.
I wanted more of a short name, easy to remember and catchy."

This is a HUGE mistake.

Whether this is your site or not, YOU are not your customer, what you want, like, or find appealing is not the point. Few of your potential clients are looking for a solution that's non-obvious. They're looking for cosmetics. Similarly, a name that's "catchy" does you no good at all. If a client came to you and asked for something to make them more beautiful or prettier, your reaction might be one of bewilderment. The desire for a "catchy" name does the same thing.

Define "catchy". What is beauty?

Inventing a name, one that that works across cultures and languages, is time consuming and costly.
With the best will in the world, without dozens, perhaps hundreds of hours of conversation, research, insight, and investigation into your company, your reasons for being in business, and your ideal customer's preferred outcome, creating a brand name on a forum like this isn't going to give you the lasting result you're looking for.