Question

Topic: Strategy

Ideas For A Nerdy Fitness Company Name

Posted by Anonymous on 4/20/2015 at 4:22 AM ET 25 Points
I already own a company called FITTnatics but I'm curious whether or not I should have a separate company name for a niche that I'm after.

If you think yes, I should get a different name for it, what names would you suggest? I was thinking "geek2greek" but that .com domain was taken (not to mention nerdfitness.com was taken).

If you think no, I shouldn't have a new name, what suggestions can you give me to market/brand this?

Thanks in advance for your advice!! :)
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RESPONSES

  • Posted by Jay Hamilton-Roth on 4/20/2015 at 8:24 AM Accepted
    It depends on how your niche views your offering. If they self-label themselves as "nerds" or "geeks", then perhaps. But if they don't, you'll run the risk of offending. What is "geeky" about your offering?
  • Posted by Shelley Ryan on 4/30/2015 at 2:08 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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