Question

Topic: Taglines/Names

Tagline-luxury Silk Scarves, Hand Drawn Yogyrama

Posted by yogi.pottery on 4/20/2015 at 3:46 PM ET 25 Points
In the richly coloured hand drawn luxury silk scarves, the artist behind Yogy Rama, Yogi, combines her rich family history and 2500 yr old ancient art to create fresh and contemporary patterns.

Each design in the unique & exquisite collection is one-off & has a story inspired by Yogi's childhood memoirs of the Himalayas. It takes 25-30 days to create each design. The Yogy Rama designs are printed onto the rich silk fabric where each scarf is individually created and lovingly finished by hand.

Yogi's love of art is passed down through generations, she learned the Himalayan art/craft forms from her mother, Rama, herself a uniquely creative Himalayan folk artist.

We are selling primarily via luxury/lifestyle services personal shoppers, existing clients are high net-worth individuals and the ones who love vibrancy & wearable art. Clients take the story (of the scarf) along with the scarf.

We are struggling for a tagline to go with the luxury Yogy Rama scarves.

Thanks you for your ideas.

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RESPONSES

  • Posted by Gary Bloomer on 4/20/2015 at 5:26 PM Accepted
    You don't need a tag line, you need one celebrity buyer to talk about your designs and to help you tell your story.
  • Posted by Shelley Ryan on 4/30/2015 at 2:08 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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