Question

Topic: E-Marketing

On-ground Events For E-commerce Brands

Posted by Anonymous on 4/22/2015 at 2:13 PM ET 125 Points
Increasingly, sticking to 1 medium is seen as a challenge. Looking for ideas for an e-commerce brand to engage with their TG on-ground as a one-off "experiential" event at multiple locations. Please suggest ideas, pull factors, formats with specifics etc. Anything except a plain exhibition will do :)
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RESPONSES

  • Posted by Gary Bloomer on 4/22/2015 at 4:42 PM Accepted
    Oh, that's easy.

    I have a simple idea that would turn a large crowd (say, 70,000 people at a major sporting event) into a visual experiential event that's never been seen before.

    What's in it for me?
  • Posted on 4/23/2015 at 3:57 AM Author
    @ Gary: Posted this question as I still making up my mind to come out with something like this in India. I am not sure what I will be able to offer you, if anything.

    1. Not looking at large footfalls necessarily
    2. Hoping for broad format suggestions from the community to help me evolve my idea
    3. More of a brainstorming session than anything else

    Can I get some inputs guys?
  • Posted by Shelley Ryan on 5/5/2015 at 1:08 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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