Question

Topic: Taglines/Names

Name For Crafty Concepts & Designs

Posted by caquigley on 4/22/2015 at 8:25 PM ET 250 Points
I need a catchy name for my "Creative Crafts and Designs" business. I can create anything from sparkly lace crowns to handpainted (shabby chic type) furniture to custom art work like monogrammed crayon frames. I can also execute any custom crafty diy / pinterest idea you throw at me. I lean towards a vintage, boutique, whimsical aesthetic in my creations. Classic, rich looking, unique and beautiful pieces of work. I have considered ideas like Artsy Chick, The Artsy Nook, Creative Crafter (already taken). I aim to help you bring your dreams designs to life!
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RESPONSES

  • Posted by mgoodman on 4/22/2015 at 8:54 PM Moderator
    So who is your primary target audience, and what would make them want to learn more about you? Where will they see the name? What do you want the name (and perhaps a tagline) to communicate?

    As for catchy, don't let that be your driver. See if you can communicate a compelling benefit to your primary target audience. If you do that right it will be plenty catchy. Simply telling folks how creative you are isn't likely to mean much to them without something more immediate/beneficial.
  • Posted by Jay Hamilton-Roth on 4/22/2015 at 9:37 PM Member
    Also: what region are you targeting? Who's likely to hire your services - business owners or individuals?
  • Posted by caquigley on 4/22/2015 at 11:21 PM Author
    I'm still in the idea stages. My target audience is people like me--moms who appreciate custom stylish and beautiful homemade items but don't have the skill, time, or ability to do it themselves. Because of my stage of life, many of my craft projects have evolved out of decorating and designing things for my own kids' rooms. Hair accessory displays, foam-core board biplanes, a cardboard coffee table, etc. They would see my name on facebook, instagram, etsy, and a website. I mainly want the name/tagline to refer to items being handmade & pretty (not cheap/crafty but chic/original), without being specific to the type of craft. In other words, I may do a special stained finish on a child's desk or make a lace crown or hero mask you can use as favors for a party, or make crayon frames to give as teacher gifts or paint a trunk with a design that coordinates with your baby's room. I want to be free to let my creativity run wild and not be stuck with one theme or idea.

    I'm a social worker. What's a "compelling benefit"? haha. I also like names like "Owl & Thistle" or I LOVE "Glitter & Glue" (but it is unfortunately the name of a book). Many of the names I keep coming up with are already used!

    I'm thinking I'll put handmade products on Etsy, but more customized services could be available through Facebook and on mom's boards in the local area. I'm thinking mainly individuals would use me. Can't imagine how businesses would--I do still have a full-time job and am a mom. I'm obviously all over the place and may need to hone in a little? Again, not really sure how to do that. I kind of feel like throwing some stuff up and seeing how it goes. But I really want a good solid name and logo so that I can just get started. Then I can develop and refine my ideas.

    I'm also thinking of trying to get a couple local boutiques (high-end children's clothing stores) to sell my lace crowns. They're really special and pretty and I've never seen any in stores.

    Read more: https://www.marketingprofs.com/ea/qst_question.asp?qstid=44091#ixzz3Y67Qdvf...
  • Posted by Jay Hamilton-Roth on 4/23/2015 at 9:47 AM Accepted
    A couple of ideas to play with: "Queen & Beauty" and "Uniquely Chic"
  • Posted by Gary Bloomer on 4/23/2015 at 9:52 AM Accepted
    "I need a catchy name for my "Creative Crafts and Designs" business."

    I've read your follow-up response above and my answer to your initial questions is nope.

    You're not ready for a name. Not yet.

    Why?

    Because the MOST IMPORTANT THING you need to do in the next 48 hours is to eliminator ALL thinking other than thoughts that help you create a rock solid plan of what you're going to offer, who you're going to offer it to, where you're going to offer it, and why it's worth buying.

    This requires complete honesty and utter simplicity. And to be both of those things you need to be 100 percent ruthless about your goals, about your expectations, and about your future.

    In order to "throw some stuff up and seeing how it goes", just use your name and the words "Crafts by (name)." Use a simple shape as your logo. Nothing fancy. Omit and ignore EVERYTHING that gets in the way of these initial goals.

    Your plan (as outlined in my notes above) gives you a map and a compass. You'll never get where you're going if you have no idea where "there" is, or how to get there. If you were a craft-making superhero, what would your ONE super power be?

    And finally, please understand that in terms of a name "catchy" has no more meaning than if I were to ask you to be more arty, or creative, or crafty. It's not the business name that's important, it's how the things you make and create help other people to be creative in their own right. That's want matters most and that's how you create a brand.

    Need an example: an ideal to strive toward? Start with Martha Stewart, then look in the mirror and tell yourself "She did it, so will I!".
  • Posted by caquigley on 4/23/2015 at 10:57 AM Author
    Thank you for your time and responses. I'm SO not business-minded--all this stuff is what prevents me from even starting a business. This morning, I had an AHAH moment where I thought "Custom Crafter" would be perfect. I make custom crafts--either by my own or your design. But someone on facebook already has it. Same with "Crafts by Carrie" on both facebook and Etsy. What do you recommend in this case? Most of the stuff I've read on naming your business recommends finding something original and that you can get a domain name for, even if you're not developing a website just yet.
  • Posted by mgoodman on 4/23/2015 at 11:49 AM Accepted
    You deserve a chance to be successful. And the way you maximize the chances for success is to start with a simple business plan. Otherwise it's a hobby, not a business. Starting with the name is NOT the way to begin your journey into the commercial universe.

    Instead envision the way you'd like the world to be in 5 years. What are you doing then? How many customers are you serving? Where/how are they finding you? How much time are you devoting to the business? How much profit are you making? Do you have employees? If so, how many?

    Use your creative juices to plan for business success. There will be plenty of time to come up with a name.

  • Posted by Shelley Ryan on 5/5/2015 at 1:14 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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