Question

Topic: Taglines/Names

Tagline For Air Conditioner Advertisement

Posted by tasirhussain on 4/23/2015 at 8:19 AM ET 25 Points
Placing an advertisement in the main English daily. looking for an attractive tagline urgently.
pleasy anyone can help.
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  • Posted by Jay Hamilton-Roth on 4/23/2015 at 8:58 AM Member
    What is it that you want to say? What makes your product better than the competition's? What slogans have you tried previously?
  • Posted by tasirhussain on 4/23/2015 at 9:02 AM Author
    Want to communicate
    1. the comfort.
    2. the cooling.

    AC is better as it has 5 star rating.
  • Posted by Gary Bloomer on 4/23/2015 at 9:33 AM Member
    "AC is better as it has 5 star rating" Better than what? A five star rating from whom?
  • Posted by tasirhussain on 4/23/2015 at 9:36 AM Author
    5 star energy rating. Better and efficient cooling.
  • Posted by Gary Bloomer on 4/23/2015 at 9:54 AM Member
    "5 star energy rating. Better and efficient cooling."

    BETTER THAN WHAT?

    This isn't enough. Being "better" is not enough.

    Every air conditioner on the market today can claim the same label.
  • Posted by saul.dobney on 4/23/2015 at 1:28 PM Member
    Be Cool this Summer!

    Save yourself this Summer - Cool, Fresh, Efficient Air Conditioning

    Cool heads make Smarter Choices

    Refreshingly Efficient - Our new 5-star energy rated Aircon units

  • Posted by tasirhussain on 4/23/2015 at 1:59 PM Author
    Thanks @saul.daubney
  • Posted by tasirhussain on 4/26/2015 at 1:01 AM Author
    tried. comfort cooling even at high rising temperatures. Actually... it signifies both the cooling effect and the UAE's high rising temperatures.

    LG is running the advertisement "Everlasting cooling even @ 58 degrees"

    so I would like to counter this and project My AC in line with LG.
  • Posted by Jay Hamilton-Roth on 4/26/2015 at 8:37 AM Member
    The Hotter It Is, The Cooler You'll Feel
  • Posted by Gary Bloomer on 4/26/2015 at 2:10 PM Member
    Unless you can outspend them, competing with LG on their terms is probably not the way you want to go. What brand are you offering? What benefit or position do you offer that LG cannot offer?
  • Posted by tasirhussain on 4/26/2015 at 2:23 PM Author
    Our brand name is westpoint. It is one of the leading AC brand in whole of the UAE. It origins from France but is made in china but with superior quality. It can stand out the temperature upto 58°C.
    Though LG also does that. There is not much of difference between our Westpoint brand and LG brand when it comes to quality and design. So.. it is in line with LG and samsung and is highly regarded for its performance.
  • Posted by mgoodman on 4/26/2015 at 3:19 PM Moderator
    It's concerning when you can't offer any unique advantage or benefit that separates you from your competition. That usually means the only way to match them is by throwing a lot of money at the problem.

    Are you sure there isn't some relevant test or demonstration that will set you apart? Or do you have a deep war chest into which you can dig?
  • Posted by Gary Bloomer on 4/26/2015 at 4:21 PM Accepted
    Consider stating the following: "Westpoint: the leading AC brand in the UAE."

    If no other brand is saying this, by virtue of you saying it often and confidently, you own the statement in the eyes of your audience. If you have industry surveys and customer feedback that can reinforce your position, so much the better.

    When you state this point often and confidently enough in your advertising, it becomes true in the minds of your prospects, thereby allowing you to gain greater visibility and with it, greater market share.
  • Posted by woodspunk on 4/26/2015 at 7:38 PM Member
    westpoint-feels like the north pole
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