Question

Topic: Taglines/Names

Tagline For Dealership's 40th Anniversary

Posted by marsham2 on 4/27/2015 at 9:16 AM ET 250 Points
A luxury car dealership will be celebrating 40 years. We need a tagline that sounds like luxury and is more focused on celebrating the customer than the dealership itself. With a big emphasis on service, we want to launch a campaign that that provides things like free car washes, a BBQ lunch, etc for customers—a bunch of events over 40 days. What is a simple one liner that you think encompasses our focus on service in the luxury market, but certain
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RESPONSES

  • Posted by mgoodman on 4/27/2015 at 11:08 AM Accepted
    Emphasize the compelling reason people should choose your dealership for service, not the fact that you are old. Your customers don't care if you're 30, or 42, or 58 years old. They care that you provide truly superior service (or whatever your positioning benefit is).

    "Unmatched [Brandname] Service"

    "[Brandname] Service You Deserve"
  • Posted by Jay Hamilton-Roth on 4/27/2015 at 5:20 PM Accepted
    If you're looking for a tagline for your business, Michael's given you great advice. If you're looking for a name for your event, then consider something like: "40 VIP Days" or "40th Level Of Excellence"
  • Posted by jstiles on 5/6/2015 at 8:11 PM Accepted
    [DealershipName] VIP Days
    Rewarding 40 years of satisfied customers

  • Posted by Shelley Ryan on 5/12/2015 at 7:17 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
  • Posted by marsham2 on 5/12/2015 at 8:31 PM Author
    No problem. I appreciate all the feedback.
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