Question

Topic: E-Marketing

Subject Line Testing - Read Rate Lift?

Posted by krenskistoli on 5/15/2015 at 1:03 PM ET 250 Points
My team is considering implementing more A/B tests for subject lines. We've had good results in the past but I'm a little concerned that we'll be investing more energy into A/B testing campaigns for results that don't pay for the effort to test.

Is there a hard lift % that we should target with our tests from an ROI perspective?
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RESPONSES

  • Posted by mgoodman on 5/15/2015 at 4:34 PM Accepted
    A/B tests for small differences don't yield big results like testing BIG differences do. So if you are concerned about the return on your time/effort test BIG differences, not small ones.

    And no, there is no hard lift percentage you should target. Each case is different.
  • Posted by Shelley Ryan on 6/3/2015 at 6:08 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
  • Posted by krenskistoli on 6/10/2015 at 5:24 PM Author
    mgoodman - thank you for the response. I apologize for not responding to my original post. I've been on holiday for several weeks. Thank you!

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