Question

Topic: Research/Metrics

Dba Dissertation Topic

Posted by maria on 5/25/2015 at 3:33 AM ET 25 Points
Dear Marketers

I'm desperately looking for a topic for my DBA Dissertation. I did a lot of research and since mobile marketing is on the rise and I'm also interested in Consumer Behavior - I would like to find a topic in this field. I'm working for a graduate School, it might be interesting how to use mobile marketing there.

Your input is very much appreciated!

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RESPONSES

  • Posted by saul.dobney on 5/25/2015 at 6:55 AM Accepted
    Effectiveness of geo-advertising
    Mobile couponing
    Brand building by mobile
    Developments in payments by mobile
    Nudging by phone - using messaging to adjust behaviour
    In-the-moment research by mobile
    Social-mobile connections in shopping
  • Posted by mgoodman on 5/25/2015 at 2:35 PM Accepted
    What do you want to do after you get your DBA? It seems to me that you have an opportunity to establish an impressive credential in some important discipline or industry segment by researching it as the basis for your dissertation. That way it not only enables you to get the academic recognition, but it also puts you in a perfect spot to apply your expertise for a client or employer after you have the degree.
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