Question

Topic: Strategy

Financial Advising For Nri

Posted by ronak_ec on 5/27/2015 at 6:24 AM ET 250 Points
Hi All,

I am am working with a wealth management firm. I want to tap the NRI clients for making them invest in indian stock market.The target audience is HNIs in Dubai & Singapore. what could be strategy for approaching them?
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RESPONSES

  • Posted by Gary Bloomer on 5/27/2015 at 7:09 AM Accepted
    Apart from needing to clarify what you mean by "NRI clients", you cannot "make" people invest in anything. What attracts your high net worth clients, what compels them to invest, which segments of the Indian market have they invested in in the past, and why?
  • Posted by mgoodman on 5/27/2015 at 7:38 AM Accepted
    Have you interviewed a dozen individuals in your primary target audience? How do they make investment decisions? What criteria are most important to them? Are the folks in Singapore the same as those in Dubai? You may need different strategies in each market.
  • Posted by Jay Hamilton-Roth on 5/27/2015 at 8:23 AM Accepted
    A clear presentation of past returns and future strategies.
  • Posted by Mike Steffes on 5/27/2015 at 8:23 AM Accepted
    The strategy you use to approach an investor depends on what the investor wants.
    If it is money (the usual case), show that the Indian stock market is generally trending upward and that some stocks are doing much better than others. Then convince the investor that you can pick those winners.
    If it is some social good driving the investor, show how investment in the Indian stock market is improving India- jobs growth, wage increases, economic growth, business expansion, peoples' improved living conditions, etc.
    You must discover the ways your product can satisfy their needs and desires.
  • Posted by ronak_ec on 5/27/2015 at 9:56 AM Author
    I want to know what could be the touchpoints for those wealthy indians..in addition of doing investment awareness seminars
  • Posted by Gary Bloomer on 5/27/2015 at 10:12 AM Member
    And I'd like answers to my questions.
  • Posted by Shelley Ryan on 6/8/2015 at 5:29 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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