Question

Topic: E-Marketing

Summer Promotion Tagline

Posted by alya on 6/1/2015 at 11:08 AM ET 250 Points
Hello- i am looking for a summer promotion tagline for my Outdoor Furniture store. We basically have a showroom for Rattan Furniture and all outdoor solutions. We are planning a summer promotion and need a catchy summer promotion tagline. Any ideas?
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RESPONSES

  • Posted by Jay Hamilton-Roth on 6/1/2015 at 1:10 PM Accepted
    What's the name your store?
    Located where?
    What slogans have you used previously?
    What are the details of your promotion?
  • Posted by mgoodman on 6/1/2015 at 6:21 PM Moderator
    What do you want the tagline to communicate? To whom? Where?
  • Posted by alya on 6/2/2015 at 1:40 AM Author
    Store: Rattan House
    Located: Dubai
    Previous slogans: out is the new in
    Our promotion is something following a campaign in Dubai called Dubai Summer Surprises
    We basically are targeting everyone :)
  • Posted by Mike Steffes on 6/2/2015 at 8:11 AM Accepted
    Rattan House
    "Where Luxury and Comfort is No Surprise"
  • Posted by mgoodman on 6/2/2015 at 1:44 PM Accepted
    "Everyone" is a very big audience ... about 7 billion people. Surely you don't have a budget that will allow you to get to that audience. Can you narrow your target? Locals? Tourists? Expats? Within 200 km, or global? Demographics? Psychographics? Lifestyle segments?

    What do you want the tagline to communicate?
  • Posted by Gina G. Scala on 6/10/2015 at 5:15 PM Accepted
    I think you are looking for a slogan not a tagline. Many businesses confuse the two and while they do work together there are subtle differences in what they do. A tagline is a concentration of corporate values and identity into a clever phrase used to reinforce your brand; stressing what makes you unique from your competitors. It should also tell potential customers what makes your business valuable to them. Typically, a tagline is short (seven words or less). A company rarely changes their tagline. A slogan, also a brief, catchy statement, is used to represent a single product or it is part of an active advertising campaign. Slogans should be developed and deployed for more specific purposes; on a limited scale. Slogans are more temporary and often are used on a rotating basis to keep marketing fresh.
  • Posted by Shelley Ryan on 6/19/2015 at 6:06 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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