Question

Topic: Advertising/PR

How Advertising Impacts Consumer Behaviour

Posted by itikay25 on 6/2/2015 at 9:03 AM ET 250 Points
Hey everyone,

I am very confused about writing a marketing dissertation. Though I am interested in advertising but would like any other suggestions on which it would be easier to collect data and would be beneficial in the future.

Thanks
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RESPONSES

  • Posted by Gary Bloomer on 6/2/2015 at 9:20 AM Accepted
    I'm afraid I'm not quite clear on the substance of your question. Could you elaborate?
  • Posted by mgoodman on 6/2/2015 at 1:28 PM Moderator
    "Advertising" is way too broad a topic. Narrow your focus to a particular medium, a particular company or industry, and a specific geographic location.

    One way to view this is as a way to establish your credential as an expert for the company you hope to work for once you get the degree. What topic would THEY value?
  • Posted by itikay25 on 6/3/2015 at 4:14 AM Author
    Thanks for the response.

    How celebrity endorsements affects consumer purchase behavior? This is a topic I encountered. Can anyone provide me with better options or rephrase this questions in a better way. I want to work on a topic which caters to both advertising and buying behavior. I am open to your valuable suggestions.

  • Posted by itikay25 on 6/5/2015 at 4:05 AM Author
    The interactive influence of brand and country of origin on purchase intention of consumers: a study of leisure footwear

    Is this a good topic for dissertation? Please reply asap.

    Thanks
  • Posted by Jay Hamilton-Roth on 6/5/2015 at 7:58 AM Accepted
    It sounds too broad and vague. Where are the buyers located? Which footwear companies? What period of time? Measured how? What does "influence" mean? What type of leisure footwear?
  • Posted by mgoodman on 6/5/2015 at 8:34 AM Accepted
    Narrow your focus to something you can get your arms around. Celebrity endorsements in what industry, what country, what target audience, which celebrity?
  • Posted by Shelley Ryan on 6/15/2015 at 7:24 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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