Copywriting - Tag line for protein/nutrition bar from harishkdua: MarketingProfs Question 44263

Topic: Copywriting

Tag Line For Protein/nutrition Bar

Posted by harishkdua on 6/17/2015 at 10:47 AM ET 125 Points

Please suggest a tag line for protein/ nutrition bar

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Posted by mgoodman on 6/17/2015 at 1:15 PM Accepted

Who is your primary target audience? Where? How is your bar different from, and better than, all the other nutrition bars out there? Why should your target audience care about your new product? What's the name of the product?

A good tagline works with the name to present a clear benefit-oriented positioning. It's more about your target audience and their needs than it is about your definition of the product/category.
Posted by Gary Bloomer on 6/17/2015 at 1:18 PM Accepted

What KIND of protein nutrition bar? Sold to whom, in which market, with what benefit to make it stand out against the hundreds of other identical products? And please don't announce you have higher quality, or better ingredients, or that your product is "better" because these terms really don't do anything to make you stand out.
Posted by Shelley Ryan on 7/2/2015 at 6:48 PM Moderator

Hi Everyone,

I am closing this question since there hasn't been much recent activity.

Thanks for participating!

Shelley
MarketingProfs