Question

Topic: Taglines/Names

Personal Assistant Business

Posted by candlebeyer on 6/17/2015 at 6:34 PM ET 250 Points
'm looking to start a personal assistant/concierge service business and I'm struggling to find a name and tagline that conveys the image I'm hoping for but that is also marketable.

I'm hoping to target busy professionals who need someone to help take away the burden of the little chores in life so they can spend more time enjoying their down time and families. I offer a wide range of services from business administrative help, to event planning, errand running and home organization and pretty much anything else you can think of. I hope to differ from other corporate concierge service providers by being more personalized one on one to really get to know individual clients and to anticipate their specific needs to continually get repeat business, rather than just be a one time faceless gofer like many larger concierge companies employ. I want my clients to feel like I'm a trusted friend that's always there to help rather than just an employee.

That being said I need a name that is professional enough to attract busy professionals and seem reputable, but that i can grow into as business picks up and perhaps i take on a couple partners.

I would like to stay away from the word "concierge" in my title.

Thank you for all your assistance.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 6/17/2015 at 6:48 PM Member
    Before you pick a name/tagline, I wonder if you've done informational (i.e., non-sales) interviews with a number of prospective clients to find out what they look for, what their needs are, who they currently use, and why they might hire someone else (you). Without knowing their needs, you're likely to spend time/money creating a business presence, only to find that it doesn't align with your target audience's needs or language.
  • Posted by candlebeyer on 6/17/2015 at 7:13 PM Author
    Thank you for your concern. I offer many services to fit anyone's budget and have done my research. Where I am located this is a service that is needed and I am looking to help fill that void. If you would like to help with a name suggestion as requested that would be appreciated.
  • Posted by Jay Hamilton-Roth on 6/17/2015 at 7:52 PM Accepted
    If it's just you, then why not something simple: YourName, Girl Friday (for example)?
  • Posted by saul.dobney on 6/18/2015 at 3:19 AM Accepted
    CanDo - Private Assistance

    CB Life Manager

    Fixers - Private Affairs Management

    Dehasslers - We'll take care of the details

    The Perfect Paperwork People
  • Posted by Mike Steffes on 6/18/2015 at 9:02 AM Accepted
    Personal Sherpas
    "Your Real World Siri'
  • Posted by virpariamaulik on 6/19/2015 at 5:34 AM Accepted
    Name: Don't Worry
    Tagline: We worry for you.
  • Posted by mdlugozima on 6/23/2015 at 4:43 PM Member
    Done right, right away.
    Handled with care
  • Posted by mgoodman on 6/23/2015 at 4:54 PM Accepted
    So now that you have a dozen suggestions how are you going to select a winner? Or do none of them meet your specs? If you tell us what you like/dislike about them we can home in on a better one. What are your selection criteria?
  • Posted by candlebeyer on 6/23/2015 at 5:42 PM Author
    My apologies mgoodman. We had a death in the family. These area all great suggestions but are not jumping out at me. I was thinking something like Lifestyle Basics but I am not sure I like the work "basics" My title will be a Lifestyle Manger so maybe something to go with that. I want the name to be sophisticated but memorable so when people hear it the light bulb will go on.
  • Posted by candlebeyer on 6/28/2015 at 9:53 AM Author
    KSA those are pretty good. Do you happen have any tag lines?

  • Posted by mdlugozima on 6/28/2015 at 10:49 AM Accepted
    We take the strife out of your life.
  • Posted by Shelley Ryan on 7/17/2015 at 6:42 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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