Question

Topic: Student Questions

Dissertation Topics For Shock Advertising

Posted by minalot on 6/17/2015 at 7:37 PM ET 125 Points
I am currently awaiting to start my final year in business management and need to choose a topic for my dissertation. I have a great interest in 'shock advertising' and its impact on consumers. My dilemma is to choose a question that can explore this topic.
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RESPONSES

  • Posted by mgoodman on 6/17/2015 at 8:04 PM Accepted
    Pick a specific ad, company, market and explore whether the advertising appears to have had a positive impact for the advertiser. There's no need to try to generalize and deal with shock advertising everywhere for every product in every industry. Keep it focused.
  • Posted by Mike Steffes on 6/18/2015 at 8:11 AM Accepted
    FYI- Assuming you DO have great interest in shock advertising... Dilemma doesn't mean what you seem to think it means.
  • Posted by Gary Bloomer on 6/22/2015 at 8:27 AM Member
    Isn't a dilemma is a situation that requires a choice between a number of equally undesirable alternatives?
  • Posted by minalot on 6/23/2015 at 1:26 PM Author
    Forgive the wrong choice of words , it was a rushed question, just looking for a little inspiration. Yes indeed I am very interested in shock advertising but just looking for more of a focus point. Thank you mgoodman and thank you for taking the time to comment.
  • Posted by Gary Bloomer on 6/23/2015 at 1:41 PM Accepted
    Titles/questions:

    "Shock advertising, public outrage, good taste, and the battle for sales."

    "Shock and awe: the power of ads that zig when all other ads zag."

    "Shock as in outrage? Or shock as in different? Advertising that gets and keeps attention."
  • Posted by minalot on 6/23/2015 at 6:13 PM Author
    Thank you Gary bloomer. Do you have any suggestions of titles/question that may combine shock advertising and ethics within the industry? Ethics is another subject to which I am greatly interested in . Thank you for your input, it is greatly received.
  • Posted by Shelley Ryan on 7/17/2015 at 6:43 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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