Know-How Exchange : Branding

I also have a planning to target boys and male but after few months . So wish a unique name that suits for both the target group.

I am want to attract both the target group.

As I know every customer have different likings and different attitudes towards self grooming products and apparel and jewellery be the most of them.
First I am targeting to the girls as today's era is very modern so I am going to provide the modern designed apparel and jewellery.
And I know once customer like the product they will definitely return and also suggest their peer groups.

And how I will be unique for that I am planning to provide customised services as per customer requirements.

Thanks for your answet s. It will give me a idea about how to target customer and business strategy as well.

Thanks a lot....:)