Question

Topic: Branding

Brand Mantra

Posted by Anonymous on 6/21/2015 at 1:49 PM ET 25 Points
Hi, I'm a marketing student. my professor ask me and my team to came up with a brand mantra for a certain theme park. we came up with these adjective for the brand mantra "explore, nature, adventure and education"

the theme park was called "Jungleland" we came up with one brand mantra "Jungleland: Home of adventure". I really want to know what you guys think or you guys have any suggestion for the brand mantra for me and my team.

thank you
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RESPONSES

  • Posted by Jay Hamilton-Roth on 6/21/2015 at 2:03 PM Accepted
    Can you describe the theme park in more detail? Who would want to attend it - instead of other theme parks & adventures in the area? Are people attending wanting adventure, entertainment, education, or community experiences?
  • Posted by chough on 6/22/2015 at 12:13 PM Accepted
    So… and I'm not trying to be picky… but none of your adjectives are actually adjectives.
    You have a mix of verbs and nouns, which doesn't work.
    I don't actually think you want adjectives (describing words) – sorry I'm actually not being patronising, this is more "thinking aloud", but you want active doing words, so maybe you're not so far off the track with your original thought.
    Three words always works well… something like Explore. Educate. Enjoy.
    Then you need to rationalise each word and why you've chosen it.
    That's what I'd do anyway.
  • Posted by Shelley Ryan on 7/2/2015 at 7:01 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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