Question

Topic: Other

I Would Like To Start A Training Institution

Posted by pnmwase on 6/21/2015 at 6:18 PM ET 250 Points
I would like to start a training institution specialising in mentoring graduates,new recruits and job seekers how to behave in an office and perform in an interview respectively.Iam looking for a catchy name but the name should include the word CREDIT.I would love to hear suggestions.
Regards
Pauline
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RESPONSES

  • Posted by Gary Bloomer on 6/21/2015 at 6:32 PM Member
    Why do you think the name has to be catchy? Why must the name include the word "credit"?

    Where will your institute be based?

    How will students join, attend, or participate?
  • Posted by pnmwase on 6/22/2015 at 5:33 PM Author
    The name should be catchy to attract patronage.
    The family is connected to a business with the word credit and it is a significant brand in the market so I want to benefit from the word just like Virgin.
    The institute will be based in Malawi,Africa.
    The students will have to pay to be trained.It is a short course which we shall issue certificates.
    Mainly is to groom the students and prepare them for office.
    Thanks for asking.
    Looking for suggestions.
    Regards
    Pauline
  • Posted by Gary Bloomer on 6/22/2015 at 7:43 PM Accepted
    I've been answering question on this forum for over six years. I have yet to see evidence that the catchiness of a name attracts patrons.

    Attaching a word, in this case, credit, to your brand because it is connected to another brand dilutes both assets.

    What evidence do you have of the sustainability of this business model to justify payment?

    What authority does your organization draw from to add credence to the issuing of your certificates?

  • Posted by Jay Hamilton-Roth on 6/22/2015 at 9:10 PM Accepted
    Give Yourself Credit
    Credit Business Etiquette Academy
  • Posted by pnmwase on 6/23/2015 at 5:17 PM Author
    Thank you Jay for your suggestion.
    Regards
    Pauline
  • Posted by pnmwase on 6/24/2015 at 5:22 AM Author
    Dear Gary,
    I missed your comment.In our market environment the name plays a big role.The catchy the name the better so it is believed.
    The credit is a respected brand in our environment and has its characters which we believe if we can use they will be beneficial.You are right it might have a reverse effect.However like i said earlier on we just want to try using the Virgin approach and see how it works.
    As for the mode of payment yes we have done it before and we believe it will work.
    Lastly our market has a tendency that even workshops people value them and they require certificates.As we grow we shall apply for accreditation.
    Hope i have cleared the issues Gary?
    Thanks for asking.
    Regards
    Patricia
  • Posted by Shelley Ryan on 7/2/2015 at 7:02 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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