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Topic: Student Questions

What Is Biogenic Needs?

Posted by Rahmanullah_karimi on 7/10/2015 at 2:49 PM ET 25 Points
what is biogenic needs in customer behavior?
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  • Posted by mgoodman on 7/12/2015 at 7:54 AM Accepted
    Biogenic: produced or brought about by living organisms

    So "biogenic needs" are those needs produced or brought about by living organisms. I would assume these include pharmaceutical and personal care products (e.g., soap, shampoo, etc.), among others.
  • Posted on 7/21/2015 at 2:27 PM Accepted
    vitamins and herbs
  • Posted by Shelley Ryan on 7/21/2015 at 4:12 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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