Branding - Name for a Business selling salts,spice rub, sugar from quentin.baxter: MarketingProfs Question 44358

Question

Topic: Branding

Name For A Business Selling Salts,spice Rub, Sugar

Posted by quentin.baxter on 7/21/2015 at 4:04 AM ET 125 Points

Looking for a punchy name for a start up business selling salts, sugars, spice rubs.

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Posted by Jay Hamilton-Roth on 7/21/2015 at 8:31 AM Member

Who's your target audience? Where are they located? What's so special about your offerings?
Posted by Gary Bloomer on 7/21/2015 at 5:40 PM Member

Why does this name have to be "punchy"?
Posted by quentin.baxter on 7/21/2015 at 7:15 PM Author

Target audience will be in two categories a) Restaurant chefs and b) home cooks who appreciate entertaining or good cooking.
The name needs to stand out instantly recognizable amongst the large number of spice / condiment / salt market.
Posted by Gary Bloomer on 7/22/2015 at 5:42 AM Member

Punch in the Face Spice Rubs
Posted by Mike Steffes on 7/22/2015 at 9:35 AM Member

This will stand out in the market-

Bare Knuckle Spices and Seasonings
"Adding a Punch of Flavor to your Ribs"
Posted by dalcid on 7/22/2015 at 3:13 PM Member

Pinch Hits - Seasonings that Come Through in the Clutch
Posted by jstiles on 7/22/2015 at 4:47 PM Member

Is there any particular theme (bold, subtle, complex, spicy heat, etc)or specialty for your seasonings? Do they have an ethnic influence or target a style of cooking?
Posted by quentin.baxter on 7/26/2015 at 5:41 AM Author

Thanks to everyone that posted a reply. We have decided to go with the following name Linoko
Posted by mgoodman on 7/26/2015 at 8:48 AM Moderator

I don't get it. What does "Linoko" mean or communicate? Is it a rare spice?

If it's a nonsense name then you'll need a hefty budget in order to gain recognition among your target audience -- especially considering how broad your target audience definition is.

You may want to revisit your business and marketing strategy.
Posted by quentin.baxter on 7/26/2015 at 9:17 AM Author

Linoko means Spice or "Life Spice" which broadly covers the salt/sugar and rubs that we will be doing and will allow us to extend into other spice product lines down the track.
Posted by Gary Bloomer on 7/26/2015 at 12:10 PM Accepted

Linoko: The Punch in the Face Spice Rub
Posted by quentin.baxter on 7/26/2015 at 6:18 PM Author

Thank you Gary Bloomer. Great by line. Will be using it.
Posted by Gary Bloomer on 7/30/2015 at 7:25 PM Member

That will be $10,000.
Posted by quentin.baxter on 7/30/2015 at 8:18 PM Author

Yeah right, when I've made my first $100000000

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Name For A Business Selling Salts,spice Rub, Sugar

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