Know-How Exchange : Advertising/PR

The best way to get great traffic is to have something to offer that people care about. Start with a clear message, well-targeted to your audience, with a call to action. You don't simply want traffic - you ultimately want customers.

You don’t just want quality/organic traffic on your site. You want to create a community and build trust among prospects who will become your brand ambassador and who will share your information on their social media sites. In order to do that, you need to know who your target audience is and why you stand out from your competition. What is it that makes your website different from countless others? Your content is aimed at doing all of this and educating the prospects. Like word-of-mouth references, online reviews and recommendations are taken very seriously. It’s why so many people use online review sites like Yelp and travel sites to make plans.

PPC.

Quality traffic comes from a great resource -- try creating a tutorial for your users, that would provide value for then, and they'll come on your site to read or download it.
Another way is to offer something for free to your users,e.g. via a Facebook campaign.
You can promote your services via an influencer -- e.g. if you are able to get some early testers of your product, they can become your brand ambassadors.

I have online shop and I know how it's hard to attract the needed clients. I used this service https://brandcitations.com/ and it has helped me. It increased the traffic and boosted my sales. Good luck!

Nowadays, people are more inclined towards the online services and more open to multiple channels like social media. Social Media plays a vital role in marketing. It is very much useful for increasing branding and awareness. Small businesses can get more revenue through Social Media. It is necessary to do Social Media Marketing to make brand of yourself. There are so many social media channels which can be useful for a small business like twitter, Facebook, LinkedIn, google+, YouTube, pinterest, Flickr etc. You should post on these sites frequently. Engage your friends and followers by posting creative, unique content. Writing a blog is the best way to increase traffic. Apart from this you can run PPC campaigns for branding and awareness.