Question

Topic: Advertising/PR

Advertising Proposal

Posted by iyobhebhe.uwa on 8/4/2015 at 6:19 AM ET 250 Points
I've been working on a magazine for approximately 6 months and I need a proposal on how to source for ad placements.

Please, I need your contributions.
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RESPONSES

  • Posted by mgoodman on 8/4/2015 at 8:08 AM Moderator
    It's not clear what you want.

    First, who is the target audience for advertising in your magazine? Where? What's the circulation base? Online or hardcopy/print, or both? Who is the competition?

    Do you have a marketing plan? Why should someone advertise in your magazine? What's the unique benefit for them?
  • Posted by dalcid on 8/4/2015 at 11:46 AM Accepted
    it's all about your readers/audience --- tell us about them
  • Posted by iyobhebhe.uwa on 8/4/2015 at 12:07 PM Author
    okay,

    many thanks for the reply... my magazine mainly focuses on HRM, project managers and Learning and Development Practitioners
  • Posted by mgoodman on 8/4/2015 at 12:17 PM Accepted
    So who would want to advertise in that magazine? Who is your target audience? Where?

    Can you answer the questions in my response above?
  • Posted by greenteaz3n on 8/5/2015 at 11:45 PM Accepted
    Is this a brand new magazine, not known in the industry?
    If yes, I would consider offering no-cost advertising.
  • Posted by Peter (henna gaijin) on 8/6/2015 at 11:33 AM Accepted
    I started a magazine a few years back and wrote about the process of setting ad rates and finding advertisers in a blog post:
    https://expandabroad.blogspot.com/2011/06/ads-in-new-publication.html
  • Posted on 8/8/2015 at 6:49 AM Member
    depends in your audience and how vivid imagination you have
  • Posted by Shelley Ryan on 8/18/2015 at 6:21 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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