Question

Topic: Taglines/Names

Local Office Supply Biz Needs "local" Tagline

Posted by Anonymous on 8/14/2015 at 4:07 PM ET 250 Points
I am a designer and my office supply client wants to jump on the "local" bandwagon and promote his business from that aspect. He wants to change his tagline from "Everything for your office" to "Your Local Source" but that sounds kinda incomplete to me and doesn't really imply any BENEFIT to the customer that I can see. At least the "everything" told them that it was one-stop shopping, i.e., less hassle. I can't start designing new materials until we nail this down. I make things look good, am not good at snappy copy, so any suggestions are appreciated!
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RESPONSES

  • Posted by Jay Hamilton-Roth on 8/14/2015 at 5:51 PM Member
    Why might his audience care about the "local" bandwagon? What's the benefit to them shopping with your client, versus a larger office warehouse store? What's the rationale to change taglines midstream? Might a "local" tagline work against him for his existing clients?
  • Posted by Gary Bloomer on 8/14/2015 at 8:06 PM Member
    You don't need to be good at snappy copy, you need to be relevant. Forget all the "local" stuff in the name and focus on specifics: city name, town name, region name + solution being sought.
  • Posted on 8/14/2015 at 8:23 PM Author
    He's trying to differentiate himself from staples and play to personal customer service. He's been told that the local thing is the new hook to do that.
  • Posted on 8/14/2015 at 8:26 PM Author
    He deals a lot with local school systems and supports them with fundraisers for school supplies for disadvantaged families.
  • Posted by Mike Steffes on 8/14/2015 at 9:49 PM Accepted
    Rather than a full-on and possibly jarring change, you could keep the existing happy clients happy and still get on his bandwagon-

    "Everything for Your Office...Locally."
  • Posted on 8/15/2015 at 9:42 AM Author
    Mike Steffes so simple and perfect. Thanks!
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