Question

Topic: Advertising/PR

Need Help With Anniversary Themes.

Posted by rlord on 8/25/2015 at 4:07 PM ET 125 Points
Need help with coming up with anniversary ideas for a Chinese/US auto supplier. Client likes digital/social media ideas.
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RESPONSES

  • Posted by mgoodman on 8/25/2015 at 4:30 PM Accepted
    Best idea: Promote the unique positioning benefit a customer can expect, and don't dwell on how old or young the company is. Nobody cares about the anniversary except the internal audience. Real customers care about what's in it for them. They don't care if it's your 18th or 34th anniversary.
  • Posted by dalcid on 8/26/2015 at 11:34 AM Accepted
    Post a Thank You message to your customers for "another year of successful yada yada yada..."
  • Posted by Jay Hamilton-Roth on 8/27/2015 at 8:28 AM Accepted
    Sponsor a photo contest for people to show their love of the supplier/products.
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