Question

Topic: Advertising/PR

Seeking Competitive Ad Spending

Posted by rlord on 50 Points
I need a competitive audit that breaks out global ad spends – and if possible, shows creative. Would need to present an estimate to the client asap. Please provide any recommendations. Thanks, Robin
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RESPONSES

  • Posted by mgoodman on Accepted
    What industry/product category? Have you checked Ad Age as a resource for this? They publish this sort of thing on a regular basis, though you might have to subscribe or buy access.

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