Question

Topic: Other

Website Reporting Style

Posted by rum68br on 9/11/2015 at 8:45 AM ET 25 Points
Hello everyone,

Just secured a role as junior web data analyst.

So part of my role is to provide reports on different activities based on basic metrics and any information relevant and provide recommendations.

When doing this, I have been told I should have noticed some other aspect and reported on that. Another suggestion is to make the language less technical, which I have done, but they still get confused what each term means.

Can anyone let me know the best way to tackle this problem?

Rum68br
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RESPONSES

  • Posted by Jay Hamilton-Roth on 9/11/2015 at 9:51 AM Accepted
    Stop trying to tell them what the metrics mean in general. Instead, understand what information they need to know to better make decisions, and provide it to them in that context. Don't frustrate them with techno-speak. Help them with actionable business-speak.
  • Posted by Gary Bloomer on 9/11/2015 at 7:38 PM Accepted
    Be specific.
  • Posted by Shelley Ryan on 11/9/2015 at 5:37 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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