Question

Topic: Branding

Brand Name For Designer Diamond Jewellery

Posted by Anonymous on 9/15/2015 at 6:48 AM ET 250 Points
My company's name is shriram jewellers. I want to launch a brand. Kindly suggest name and tag line
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RESPONSES

  • Posted by Jay Hamilton-Roth on 9/15/2015 at 7:33 AM Accepted
    Who specifically would be interested in your new brand?
    Do you have an in-house designer? What is their specialties?
    What are trying convey with your new name?
  • Posted by mgoodman on 9/16/2015 at 11:09 AM Accepted
    A brand is much more than a name. Start with a benefit-oriented positioning statement. Then develop a plan that will live up to, and communicate, your positioning. Only then is it time for a name and tagline. You are putting the [proverbial] cart before the horse.
  • Posted by Shelley Ryan on 11/9/2015 at 5:40 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
  • Posted by Shelley Ryan on 11/9/2015 at 5:40 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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