Question

Topic: Taglines/Names

Catchy Title For A Cooking Show Event Live/fb Show

Posted by sendtheflyingmonkies on 10/2/2015 at 10:35 AM ET 250 Points
I am a Pampered Chef consultant, and am looking for a catchy title for a live cooking show that will be lead in with a week's worth of posts that will serve as invitation to live show as well as a Taste of the show for those who cannot attend.
I want it to catch the attention, promote product without overly pushing, and get most attention.
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RESPONSES

  • Posted by mgoodman on 10/2/2015 at 5:32 PM Accepted
    What will catch attention best is a compelling relevant benefit promise directed to a very specific target audience.

    Who is your primary target audience? Why should they be interested in whatever it is you're doing/offering them? What's in it for them to pay attention to your promotion and do whatever it is you want them to do?
  • Posted by Gary Bloomer on 10/2/2015 at 8:28 PM Accepted
    Stop. Please. Stop.

    Do you think, for even one second, that the Pampered Chef brand got to be as big as it is by in ANY way by relying on something bing in any way "catchy"?

    Consider you answer to this question VERY carefully.

    There is no evidence—nothing, nada, zip, zilch, bugger all, jack shit to back up the belief, assumption, or presumption that some thing—a name, a slogan, a tag line, anything "catchy"—in ANY way ads ANY value to ANY brand.

    None. If the most memorable thing about your presentation is its title, there is something FUNDAMENTALLY wrong with your business model, and with your approach.
  • Posted by sendtheflyingmonkies on 10/4/2015 at 11:18 AM Author
    I would like to clarify, I know the brand WELL. I am looking for assistance in a title other than Virtual Party, that garners the attention of the guests invited, such as Lunch with Laney or Mark's Mealtime March Madness. The idea is to promote holidays themes (Halloween thru New Years) and I will post recipes, tips and product videos or slides. Please, no rants or insults as above Mr. Bloomer did.
    I have been using the product, knowing the value, holding shows for 20 years before becoming a consultant. When I say "catchy" I mean a title for a holiday ritual show. Thank you.
  • Posted by mgoodman on 10/4/2015 at 1:07 PM Moderator
    I'm not clear on the criteria for a good name, but let's try this:

    Gastronomic Gifts for the Holidays
  • Posted by Jay Hamilton-Roth on 10/4/2015 at 4:03 PM Accepted
    Here Come The Holidays
    Delicious Holiday Themes
    Holiday Deliciousness
  • Posted by sendtheflyingmonkies on 10/4/2015 at 4:41 PM Author
    I loved both responses. Here Comes the Holidays and Gastronomic Gifts are great. Thank you.
  • Posted by Shelley Ryan on 11/20/2015 at 5:28 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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