Question

Topic: Branding

Need A Tagline For A Unique Concept

Posted by meghan.h on 10/5/2015 at 10:57 AM ET 250 Points
I work for a company named Red, Wine and Brew. We are have the largest selection of beer, wine, and cigars in eastern Ohio. One of the unique things about our store is that you can purchase beer, wine, or a cigar and take it into our Lounge (restaurant) and enjoy it for a small corkage fee. This place has only been open for a year and a half and they have been using "Shop. Eat. Drink. Be Social." but it wasn't used in everything they do so its not really well known.
I am trying to come up with a tag line for t-shirts and for regular advertising use that makes people wonder enough to ask questions. Something that goes with the store concept that you can purchase something from the retail side and take it to the restaurant side and enjoy it.
We have 9,000 different wines, 4,000 different beers, and 1,000 different cigars to choose from and we also have wine available in our restaurant, and 24 beers on tap, along with bottled beer you can choose from. Please help with some ideas!
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RESPONSES

  • Posted by mgoodman on 10/5/2015 at 6:17 PM Accepted
    The first question that pops into my mind is "Who are your best customers, and what is the most important benefit they perceive?" (i.e., Why are they so loyal?)

    If they answer that question, I'd take really good notes on not just the ideas they express, but also the words they use to express them. The answer to your request above will be in your notes! (Suggest interviews with at least a dozen of those "best customers.")
  • Posted by cookmarketing@gmail. on 10/6/2015 at 7:50 AM Member
    Wine...Brew...Cigar Lounge

    have appropriate graphics

    contact and address info
  • Posted by meghan.h on 10/12/2015 at 10:18 AM Author
    I am not really looking for a logo, cookmarketing, just a slogan or catch phrase. Thank you mgoogman. That does sound like a good idea. I will try that.
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