Question

Topic: Branding

How To Identify My Customers

Posted by bashaa_20 on 10/14/2015 at 10:00 AM ET 250 Points
i am working in a leading animation institute as a marketing executive i promote my brand in all medium as newspaper ads,FB ,College promotion Seminar/Workshop to get them aware abt the field.but its difficult to get enquirers and walk in i am confused why this type of scenario happens.i also do cross promotion,stalls all means of promotion happen but still there are no walk in so please give me some tips to find out new tricks to get engage people and identify them.
Thank you

To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by Peter (henna gaijin) on 10/14/2015 at 10:47 AM Accepted
    What do you mean by an "animation institute"? Are you a school that teaches animation to people?

    Assuming yes, are the people who would go to that people who just graduated high school, people who just graduated college, and/or people who are in the middle of their career and looking for a change? Or something else?

    Where are you located (country/city)?
  • Posted by mgoodman on 10/14/2015 at 12:08 PM Accepted
    Look at three things:

    1. The venues or channels you are using. Are they matched to your target audience? (Have you defined a narrow and specific target audience?)

    2. A clear benefit-oriented positioning. Are you clearly communicating WHY someone should be interested in what you offer? What's in it for them?

    3. A low-risk offer that will give them a reason to learn more, take the next step with you.

    Your lack of success so far probably traces to a sub-optimal combination of those 3 factors.
  • Posted by Shelley Ryan on 11/20/2015 at 5:52 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Branding)