Question

Topic: Strategy

How To Entrepreneurs To A Website

Posted by VectorVortec on 10/20/2015 at 4:35 PM ET 125 Points
We have a new technology, in the area of pervasive computing, that allows rapid productivity gains in almost all human activity. For example, it should increase office productivity by 400% in 3 years. It does the same for mining, manufacturing, medicine, meditation, or mowing to name some that start with a 'm'.

We have investors and all of that, but we need entrepreneurs to take the technology into specific areas. Sure, we could find family members and so forth, but we want to find the best and brightest (no slant meant to my family - honest).

I have been mulling over how to find great entrepreneurs. I have looked into college and VC programs. They are not exactly what we need, but of course, they are another resource.

We would like to do something online without attracting government interference (We don't want it declared a technology that is necessary to national security).

A targeted marketing program would be fine, but making the nightly news would be a problem.

I have seen marketing programs that tried to find entrepreneurs, but they are more multilevel marketing things.

When the oil fields in Pennsylvania started, one guy was attracted to them that eventually dominated the industry, John Rockefeller. The same sort of thing happened in steel, Andrew Carnegie. Bill Gates did it with software, and Mark Zuckerberg is getting there in social media.

So the idea is to bring a bunch of entrepreneurs into a website where they can launch their own businesses. Let the best win.

I want to promote that website to entrepreneurs without attracting a lot of attention in the general press.

What is the best way to do that?

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RESPONSES

  • Posted by mgoodman on 10/20/2015 at 6:06 PM Moderator
    It's not going to be easy, because entrepreneurs are likely to be passionate about their products, services and businesses ... and not so passionate about becoming beta testers for your product/service. Furthermore, it sounds like you have a process improvement more than a familiar product or service, so you're asking them to essentially learn a new way to do whatever it is they think they already know how to do.

    It's my sense you're going to have to slug it out one entrepreneur at a time, and sell them on the benefits they'll realize and/or some way you will scratch their biggest itch -- usually, but not always, funding.
  • Posted by Jay Hamilton-Roth on 10/20/2015 at 8:12 PM Member
    Pick a niche that's woefully inefficient or attracts high investments, and target it. A workshop? A contest? A peer-reviewed article in a respected journal? Try an approach, fine-tune it, and then move to another niche, learning as-you-go.
  • Posted by cookmarketing@gmail. on 10/20/2015 at 9:27 PM Member
    Change your definition from entrepreneur to evangelist...your search will be easier, quicker and more productive
  • Posted by saul.dobney on 10/23/2015 at 3:38 AM Member
    One angle might be MBA schools and communities/networks. These are usually people looking to make a step up in the business world, with experience and motivation to make things happen, and probably half a class will have a strong entrepreneurial outlook looking to set up or get involved with a start up.
  • Posted by VectorVortec on 10/23/2015 at 12:25 PM Author
    Saul, we have been contacting engineering schools, and we have had some positive traction. MBA schools might be a way to gradually expand as well. Who are the "communities/networks" and how would I contact them?
  • Posted by VectorVortec on 10/26/2015 at 2:35 PM Author
    Please close the question without awarding any points. I was looking for a way to attract entrepreneurs, but that requirement was not met.
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